Last Thursday (14th February 2013) I was hired by the fabulous handbag company Jack French London to be their corporate magician at a Valentine’s day promotional event held at London’s St. Pancras International Station with media and celebrity attendance, exciting stuff!
Keep read on to find out what happened…
Corporate magician – branding magic with Jack French London photo:
I prepared several brand specific magic tricks leading up to the event to help the name and image stick in people’s minds in a truly memorable way! There’s a video above of me showing my sceptical brother and his partner just one of the bits of magic I was performing on the day.
Last minute I also thought about doing something with one of the Jack French London t-shirts they gave me just a day before, but I wanted to dress marginally smarter on the day so decided not to go with a t-shirt, here’s a quick video of me practising though for your enjoyment:
Magician for promotional events – T-shirt magic trick:
(Apologies for the crumbs on the kitchen surface, I’d just made sandwiches to fuel me for the long day ahead!)
Thursday morning I hopped on the train straight to London for the grand unveiling – Jack French had designed a limited edition St. Pancras clutch bag with only 50 available, but not only that – they’d created a gigantic mock-up to style out the lady of the ‘Meeting place statue’ upstairs at the end of the Grand Terrace.
Before guests started to arrive I kept the waiting photographers and reporters happy with close up card magic, but a crowd quickly gathered around mid day for the big unveiling with press, photographers, videographers, a string quartet and ballroom dancers all building up the excitement…
Whilst I was in full mix and mingle magician mode with a group of guests, one of them turned and mentioned: “Oh, Kate’s arrived.” – Kate Moss was stood not too far away with her big anti-paparazzi sunglasses on, a second later a photographer pushed passed me and ran towards her! Unfortunately, the rush of photographers scared Kate Moss away before I had chance to meet her as she legged it into a nearby restaurant for lunch to avoid all the attention! But not before Jack French managed to get a photo with her – all good for their promotion I suppose!
So with the champagne distributed amongst the guests, Jack unveiled the spectacular clutch bag on the statue and things got started! Some guests moved into the private bar area for canapés and others headed straight for the pop up Jack French London shop, which is open until 13th March in St. Pancras station – if you’re passing and you like shopping, why not pop in? – Not me though, I hate shopping… and I’m also not camp enough to pull off a ladies handbag, but you might be…
During the 3 hours I was booked as their corporate magician I ‘worked my magic’ for their guests, press and also members of the company to give people something different to talk about, including:
Martin Penny, chairman and also the co-founder of your girlfriends favourite hair straightener company – GHD, who had this to say about me:
“It’s annoying how GOOD you are!”
Martin Penny – Jack French London LTD Chairman, GHD Co-founder
I also met legendary soul singer Beverley Knight who was so stunned when I got her and her friend involved in my close up magic, she couldn’t help but say:
“How the F@£K did you just do that with my phone?!”
I tweeted Beverley after the event and she replied with this lovely comment:
So throughout the afternoon people kept mentioning that Kate Moss might come back after her lunch but with about half an hour left of the event she contacted one of the staff to let them know she wasn’t up to all the media attention and wouldn’t be returning. Shame, I’ve read she’s a fan of magic too, her loss I suppose…
After the event I conveniently walked over the road to Kings Cross station and got on the train straight back to Leeds – easier than driving to a local event!
Most importantly I was back in time to take my gorgeous girlfriend out for a delicious Thai meal – a magical day overall 🙂
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If you’re looking for a corporate magician for your next promotional event, get in touch – apparently I’m good.
* All photographs in this blog post courtesy of Sam Lane Photography – Thanks Samantha!